Bryan and Jeffrey Eisenberg

Why did Google SMB marketing department trust Bryan and Jeffrey Eisenberg to optimize their sales conversions? Since 1998, they have been #1 in sales system optimization, creating rich customer experiences across multiple platforms.  They have helped companies such as HP, 1-800-Flowers, NBC Universal Studios and JP Morgan Chase with Amazon’s 4 pillars of success.

 

Bryan & Jeffrey Eisenberg

Speaker Language(s):
English
Travels From:
Austin, TX
Price Range:
$20,000 +
Works In:
USA

Fields of

  • Customer Service
  • Digital Transformation
  • Innovation
  • Messaging
  • Sales Optimization

Persuasive Momentum: A Framework To Increases Sales

Frameworks are easier to implement than finding superstar talent. To increase sales you can reduce friction or increase motivation. Companies that reduce friction focus on operational excellence. They have the better corporate agility and focus on continued optimization. Companies that focus on increasing motivation focus on understanding their customers. They fuel growth by innovating based on their customers evolving needs. Many companies, like Apple, cycle between the two. Great companies like Amazon create a virtuous flywheel —doing both in tandem— that drives growth. They anticipate their customers’ expectations and stay ahead of delivering on them.

• Learn the single perspective that sales leaders share
• Learn the two directions you can use to improve sales
• Learn the three simple questions that speed the persuasive momentum of your entire sales system
• Learn about the four pillars that align your teams’ execution
• Learn to anticipate what your customers want so you can provide it

Making Data-Driven More Than A Meaningless Buzzword: What Kind of Data Creates Wins, Avoids Excuses, and Earns Customer Loyalty?

There is so much data available and it is too often used to provide the illusion of accountability. Data is wielded like a weapon to claim wins and justify failures. You will see real-life examples of how companies like Walmart, Amazon and even small companies use data insights. You’ll see how companies that look beyond the data about company performance to see the data that reveals their customer’s reality, create a virtuous cycle ensuring future wins.

In this revealing presentation, you will learn:

  • How to avoid poor decisions justified by data.
  • How the right data can keep you from chasing your competitors to the bottom.
  • The one question that will lead you to the data that will spark innovation and growth.
  • How revealing the story behind the data can influence your team’s behavior from the boardroom to the stockroom

21 Secrets of Top Converting Companies: Sales Funnels are a Failed Metaphor & How to Keep and Maintain Persuasive Momentum

Conversion rates are a measure of your ability to persuade prospective buyers to take the action you want them to take. Conversion rates are also a reflection of your effectiveness at satisfying customers. For you to achieve your goals, visitors must first achieve theirs. Understanding 21 of the most valuable lessons that will help you increase your conversion rate as well as proven evergreen strategies and repeatable tactics will reliably increase conversion.

In this fast-paced presentation, you will learn:

  • What the top companies do strategically and tactically to wow their customers and keep them coming back for more
  • How to create and accelerate persuasive momentum
  • The difference customer reality data vs company performance data
  • Practical tips to ensure that your buyer’s buying journey aligns with your sales process

How to Make Amazon’s Four Pillars of Success Work For You: Even a Lemonade Stand Can Do It

In 1994 Jeff Bezos said that Amazon.com would be “earth’s most customer-centric company”. At Amazon, customer experience and execution tower over marketing and promotion. Building great customer experiences doesn’t have to cost a lot of money. It requires an intense focus on details and an obsession with delighting customers. Companies need to examine their actions. And whether they measure what they value most.

This enlightening presentation will help you:

  • Understand why Amazon dominates every business it enters.
  • What you can do to compete, be progressive and have an edge that keeps your company ahead
  • Leverage Amazon’s four pillars to thrive – Customer Centricity, Continuous Optimization, Creating a Culture of Innovation, and promoting Corporate Agility.

TESTIMONIALS

Biography

Bryan & Jeffrey Eisenberg help companies increase sales by designing and improving customer experiences across channels. In 1998 they pioneered the discipline of Conversion Rate Optimization. They have trained and advised hundreds of companies including  HP, Google, GE Healthcare, Overstock, NBC Universal, Intel, and Travelocity. 

They have been featured in publications like Forbes, Inc. and the Wall Street Journal. They have presented internationally at conferences like PubCon, Dreamforce, NAB, NRF, Shop.org and Ad Tech. They collaborated on eight books including two New York Times best sellers. Their latest book is “Be Like Amazon: Even A Lemonade Stand Can Do it”.

 

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