The majority of businesses use traditional marketing strategies such as demographic segmentation that no longer successfully engage today’s “chameleon consumer.” On Monday, you may be a Hugo Boss suit-wearing salaryman who listens to Adele, reads The Wall Street Journal, quaffs a greasy burger for lunch, and tunes in to Fox News. Come Saturday, out come the tats from underneath the starched collar, you ditch the suit for a Kid Dangerous tee and Vans kicks, you down a tuna poké with a craft beer, and listen to Imagine Dragons while you check out the latest issue of High Times. Just what lifestyle category do you belong to? Good luck to the marketer who tries to describe you. Today’s postmodern consumer defies categorization – sometimes deliberately. S/he yearns to be liberated from cubicles, labels, “market segments,” and especially those confining walls that restrict him or her from expressing the unique self that’s constructed out of all the lifestyle “raw materials” that marketers of many stripes have to offer. In this insightful presentation, you will learn:
- How to reach today’s consumers who plug into a “hive mind” that tells them what to buy
- Why the debate about “offline versus online” marketing strategies is useless
- How to market with NOT to your customers
- Why customers rely on brands to tell them who they are
- How to develop new killer products and services by demolishing your industry’s walls
Perfect for: Companies of any size who struggle with winning clients and growing their business – Marketing Executives (Marketing VP’s, CMO’s), business owners, startups who are entering the market with a product/service or early stage businesses; even VC firms investing in companies serving this target market